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href='http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEbSmnibeutBGHu9PCpp0b6U4Q4ZotzjXnIzJXOhYxAYUBybqOsdIk6ciCYCGhdBsj7EzhXhxbP-2F2Gd9su2YW3I96gGDtMNDYEmNu7WTwkRgN7ECOoAI-2FaoQJ6Pe-2FhjWFaPJ-2FuOD8FQqu39c84TfBx7DWHsFmTgitosz3lbXQbiQ3WFSZtK7bBbcipHA-2BQv-2BLmQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89zt-2Bh5XV0eu-2FojtyqXXGDyFlxmXXBXa-2BA97awrAH1CsBS3iqwEdAH3RPmdTQ-2Biuw0o9V1OoyCTZ4BNt-2FC0Dhghn6ag-2FBAiA9fLKaWsC8f9sFZ3mE9Voi8XAba1nJrBuRdMxzRVn7ns46Luz74p8aE7A-3D-3D'style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>View in Browser</a></small> </p> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Lazada Group</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">April 25, 2018 01:17 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Lazada get Malaysia's shoppers shaking for deals on 6th Birthday Festival Sale</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">KUALA LUMPUR, Malaysia</span>, April 25, 2018 /PRNewswire/ -- Shop, shake and win on Lazada's 6<sup>th</sup> Birthday Festival Sale, as <span class="xn-location">Malaysia's</span> leading eCommerce platform launched its latest "Shakin' Deals" feature to let shoppers while giving them more discounts and deals.<i> </i></p>
<p> </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="http://photos.prnasia.com/prnh/20160928/8521606183LOGO" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p> </p>
<p>From now till <span class="xn-chron">April 27</span><sup>th</sup>, shoppers will just need to log into the Lazada App and shake for deals <span class="xn-chron">between 1.30pm and 8pm</span> to win vouchers of up to <span class="xn-money">RM100</span>.</p>
<p>The "Shakin' Deals" feature is part of the exciting array of innovations that Lazada has introduced to inject more fun in shopping for its Birthday. Other new features include artificial intelligence (AI) to personalise the customer's shopping, the Chat Now function to allow customers to chat real-time with their favourite brands and sellers and a newly-integrated QR Code scanner to allow shoppers to scan, even in brick-and-mortar stores, in order to access a promotion, product or seller page within the Lazada app.</p>
<p><span class="xn-person">Christophe Lejeune</span>, CEO of Lazada Malaysia said, "We know that to deliver a delightful shopping experience to our mobile customers, the shopping experience needs to be more personalised, social, and interactive. Everyone loves good deals, and this is a fun new way for customers to get great deals<span id="spanHghlt49bb">."</span></p>
<p>To whip up the shopping frenzy during the three-day festival, Lazada Malaysia will be introducing 1,000 flash sales and offer more than 1,000 different vouchers and 145 different Surprise boxes available. Up for grabs too are Lazada's famous Surprise Boxes, which are curated by more than 50 brands. Up to 14,000 boxes, which valued at up to <span class="xn-money">RM547</span>, are going for only <span class="xn-money">RM49</span> or <span class="xn-money">RM99</span>.</p>
<p>Not forgetting the jaw-dropping discounts of up to 90 % on millions of products. Customers can also expect exclusive deals from brands such as Xiaomi Redmi Note 5 at <span class="xn-money">RM339</span>, <span class="xn-person">Carlo Rino</span> and Maybelline up to 70% off, as well as amazing offers from HP, MAC, Nescafe, Maggi and Milo. There will also be offers from Lazada's partners -- including a 15% additional cash rebate to holders of the CIMB Lazada Prepaid Mastercard, Lazada e-vouchers for PETRONAS Primax and Kedai Mesra customers, 15 pairs of flight tickets from AirAsia Big and many more. </p>
<p>For more information on these great deals, log on to <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasVIT3ljAhi9nhETRVVu5SxvegOiN8Y5R9EMT88NAJmYE_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89FNFsEkmP5ItJZZ-2F6yOSMMSirkRf-2BsgOX5wdltCZCJsPQTbiv-2FhAFuoZZm6mDi3z50Z6a3OR8YJTPhsO0s95OmzgAHuunm8-2FoMrB7pDM27ChAP-2Bf9XeZyzIWaY9oYmgHWNc3kAA2CXjvjCYqlw9x41A-3D-3D" rel="nofollow" target="_blank">https://www.lazada.com.my/birthday-sale/</a> </p>
<p><u>About Lazada's 6<sup>th</sup> Birthday Festival 2018 </u></p>
<p>Lazada celebrates its 6<sup>th</sup> Birthday Festival from the 25<sup>th</sup> - 27<sup>th</sup> of April with daily flash sales and discounts of up to 90% across various categories such as Fashion, Electronics, Baby Products, as well as Home and Lifestyle products. In conjunction with the celebration, the Lazada Birthday truck is also bringing special vouchers and exclusive discounts directly to consumers at 28 locations in the Klang Valley, <span class="xn-location">Ipoh</span> and Melaka. </p>
<p><u>About Lazada Group</u></p>
<p>Lazada Group operates Lazada, <span class="xn-location">Southeast Asia's</span> number one online shopping and selling destination, with presence in <span class="xn-location">Indonesia</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj0oJsb2Hhl1r7eDhL1R-2FslU-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89pzIvSl3qHLI1jQHKf0QoPRhfNAhT9eOzDw49Bx5aTarCbIrJa-2FhII0kxbveGypZLqZCm8Lhr2sGW7pBiCypgTI6TcXi-2F1yWusdqbx4AhBYU2mlPtTdF04gsB6WzWfjLWkVYsAP6QCx1xycK-2FR-2FSQuQ-3D-3D" rel="nofollow" target="_blank">http://www.lazada.co.id</a>), <span class="xn-location">Malaysia</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj8CTBzSkveoqapgXAWFPTDw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89EvXMBlICzLbjrolce-2BlGA9qYFxTI9bOhXgIphqQyycPsimAVXm79onB7Chn-2BfaVr25ocX9vc9jZWkPtqEy8ZZdyuU-2FdI9D7hoHZJh0A-2BN-2FEY578lGwloJ-2FFjYOWPizCJsKlgjkaI1cBuSZ18TbMxOg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.com.my</a>), <span class="xn-location">the Philippines</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj2glYTxJAHwcXgIuLk8OIDY-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89wSHbHypV9ui6Ai85j0SrAospXJ-2Bzv0wipfUwE6mSo-2BXkVHTT6yyPPYU8o4XEu5P5OdbUWZaGeTN6Pw43Hy1bzk-2BPGtaZoM8ukO8u2BsRj-2Fz7wVcfIlZ8eJnE-2B-2BfDvULm-2BxuKnHP3YoLMaWMG8Nn0Qg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.com.ph</a>), <span class="xn-location">Singapore</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjw0tZ1sLzdm73RFpjvJLBEk-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Ie6ms47FMTcuEMBUISTg0ukzZp2cgwxAP2Yy5sB-2Bx9vmhU8GX0jeC0SVGxvyXnrWljgM8tUq-2BWZ7tnghDZ-2F9NgBmgmOmIBkOUz9qBV3c4A9pEjlaxPiZNSquhOryQhXFv0TVJHFW1l-2BHwA99-2Fl50Bg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.sg</a>), <span class="xn-location">Thailand</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjz4-2FNL8fnPhTDmp6wLiyntU-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89z2go4MPsoYmUB61-2BRecmQudWNxppKi4IX1sYXA4yYldJOLLJchTTyvMyoP4cc44kHYsjIfxtoRP01AcOpRKv-2BdTHh7sl6yKhwkmeG2060-2F-2BWCNxtre7uBTut7Oxy-2FB8UhjJS274MTKs21nwuenf0hg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.co.th</a>) and <span class="xn-location">Vietnam</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj9b-2FG0qhPrnl0V-2Fm3rQymSI-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Nx53nl-2FjltQUIOh6QHiP8dl-2FVRNDkTCLTKJCfkdr-2Boxpb2y05y2ixfgkUkv1C0Hfp1NUpLxKQ4gGkzorihALahLuRk6QTHL3aWpl1kQIpZw-2BrQ7vVjDsSJ0abv-2F4OXtW3v4JRcSdnbA-2Brl9WUwj15g-3D-3D" rel="nofollow" target="_blank">http://www.lazada.vn</a>).</p>
<p>Launched in <span class="xn-chron">March 2012</span>, Lazada is pioneering e-commerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from customer electronics to household goods, toys, fashion and sports equipment.</p>
<p>Lazada offers brands and merchants a marketplace solution with simple and direct access to about 560 million customers in six countries through one retail channel.</p>
<p>Video - <a href="http://email.prnewswire.com/wf/click?upn=zySGXW1QLHU8t7wSbPI8iNFQeF-2FX2vk1-2FUAEstDwcju53EeMd-2B9N8o1JnDwCpw9Zq-2Fy-2Bi3iKcwOOP88d2fzTvj-2BCoJ9Yqsw9RDEp23xarl0-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89pBjMhxs59vA7tPWP6DgzcS0FmmDOIXdbpWW3-2BVi80m68a8c5sH3TrHULJHW2ekKimilt4SOpjEjBVTDQDeMXkPC1XtZlaaagECpkHnOaWH4WsZvLhNQXC2bmf7dpE1SIrbu1sEoyqMJAxXuRlJ2EHQ-3D-3D" rel="nofollow" target="_blank">https://cdn4.prnasia.com/002071/mnr/video/20180425LazadaGroup.mp4</a> <br>Photo - <a href="http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEUZjEZBnaZU-2Be4exEX1-2BQ4I2-2FpTggstGbYPTaaIaqu3eJtaCFFzrSQHKPRXbqfnXMw-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Q542Vwd-2BwoXLpWM8Ss-2BuSBgSiux93WeyNy1c9rIQy9vTR3yHVd4YlR2plKXkqMzeKwOBOzK4WBu1wBq7tXA3NnlWGeeg745Z6jCvmuNlkZp8cwbUgKxAbT1lxCPTUa3pe6KedRwPcHyQfoCPwQleSw-3D-3D" rel="nofollow" target="_blank">https://photos.prnasia.com/prnh/20180425/2114594-1</a> <br>Logo - <a href="http://email.prnewswire.com/wf/click?upn=atflpQwvF0lPfuGC1C-2FWAwHejbXukip-2B-2FKZ05I3p2typoNyaa1U54DYvmJJse3wdIuXwn4v5t9sMrxJwusnKSA-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89YlGtTUUtA5BQXZYLwnhx9O49TSzVSQgYRzgJlC0znulfSQ-2B2kwUJn-2BHAKiuMtvuvDetalppCqc7QNW9rn4FBNQMp8JASc4TMbmlPeNEf1JVfjXpn0oA2ke37rdqgKhkYOtfRLPK8wax7aLk7vBOwUQ-3D-3D" rel="nofollow" target="_blank">http://photos.prnasia.com/prnh/20160928/8521606183LOGO</a> </p>
<p>SOURCE Lazada Group</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="row" style="border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:0!important;padding-right:0!important;text-align:left;width:100%"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:none!important;width:100%"><img src="https://photos.prnasia.com/prnh/20180425/2114594-1" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">'Shakin' Deals at Lazada Malaysia</p><hr style="border:1px solid #8a8a8d;border-bottom:0"></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table>CONTACT: Lazada Malaysia, Nianci Phang, nianci.phang@lazada.com.my, +6016-232-2906; Text100 Malaysia, Vanessa Tan / Yen Leong, vanessa.tan@text100.com.my / yen.leong@text100.com.my, +603-2282-2152<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasVIT3ljAhi9nhETRVVu5Sxs-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Md70lPN6jXIDD-2Fi0pU-2BMVmkBU607foRBqL3nJkt4lWajTkfORbxdgn3dU3IACLOCFRxTCwePRVBzWOPfAHVt-2BRbcvOkSQ-2F7ESQPD85ejjBs7wHwRGUdtNOu2GP6-2FymQxdlC3vVcKDsNVeIpInM-2B3Qw-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>https://www.lazada.com.my</a></p><table class="spacer" 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href='http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEbSmnibeutBGHu9PCpp0b6U4Q4ZotzjXnIzJXOhYxAYUBybqOsdIk6ciCYCGhdBsj7EzhXhxbP-2F2Gd9su2YW3I96gGDtMNDYEmNu7WTwkRgN7ECOoAI-2FaoQJ6Pe-2FhjWFaPJ-2FuOD8FQqu39c84TfBx7DWHsFmTgitosz3lbXQbiQ3WFSZtK7bBbcipHA-2BQv-2BLmQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89zt-2Bh5XV0eu-2FojtyqXXGDyFlxmXXBXa-2BA97awrAH1CsBS3iqwEdAH3RPmdTQ-2Biuw0o9V1OoyCTZ4BNt-2FC0Dhghn6ag-2FBAiA9fLKaWsC8f9sFZ3mE9Voi8XAba1nJrBuRdMxzRVn7ns46Luz74p8aE7A-3D-3D'style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>View in Browser</a></small> </p> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Lazada Group</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">April 25, 2018 01:17 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Lazada get Malaysia's shoppers shaking for deals on 6th Birthday Festival Sale</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">KUALA LUMPUR, Malaysia</span>, April 25, 2018 /PRNewswire/ -- Shop, shake and win on Lazada's 6<sup>th</sup> Birthday Festival Sale, as <span class="xn-location">Malaysia's</span> leading eCommerce platform launched its latest "Shakin' Deals" feature to let shoppers while giving them more discounts and deals.<i> </i></p>
<p> </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="http://photos.prnasia.com/prnh/20160928/8521606183LOGO" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p> </p>
<p>From now till <span class="xn-chron">April 27</span><sup>th</sup>, shoppers will just need to log into the Lazada App and shake for deals <span class="xn-chron">between 1.30pm and 8pm</span> to win vouchers of up to <span class="xn-money">RM100</span>.</p>
<p>The "Shakin' Deals" feature is part of the exciting array of innovations that Lazada has introduced to inject more fun in shopping for its Birthday. Other new features include artificial intelligence (AI) to personalise the customer's shopping, the Chat Now function to allow customers to chat real-time with their favourite brands and sellers and a newly-integrated QR Code scanner to allow shoppers to scan, even in brick-and-mortar stores, in order to access a promotion, product or seller page within the Lazada app.</p>
<p><span class="xn-person">Christophe Lejeune</span>, CEO of Lazada Malaysia said, "We know that to deliver a delightful shopping experience to our mobile customers, the shopping experience needs to be more personalised, social, and interactive. Everyone loves good deals, and this is a fun new way for customers to get great deals<span id="spanHghlt49bb">."</span></p>
<p>To whip up the shopping frenzy during the three-day festival, Lazada Malaysia will be introducing 1,000 flash sales and offer more than 1,000 different vouchers and 145 different Surprise boxes available. Up for grabs too are Lazada's famous Surprise Boxes, which are curated by more than 50 brands. Up to 14,000 boxes, which valued at up to <span class="xn-money">RM547</span>, are going for only <span class="xn-money">RM49</span> or <span class="xn-money">RM99</span>.</p>
<p>Not forgetting the jaw-dropping discounts of up to 90 % on millions of products. Customers can also expect exclusive deals from brands such as Xiaomi Redmi Note 5 at <span class="xn-money">RM339</span>, <span class="xn-person">Carlo Rino</span> and Maybelline up to 70% off, as well as amazing offers from HP, MAC, Nescafe, Maggi and Milo. There will also be offers from Lazada's partners -- including a 15% additional cash rebate to holders of the CIMB Lazada Prepaid Mastercard, Lazada e-vouchers for PETRONAS Primax and Kedai Mesra customers, 15 pairs of flight tickets from AirAsia Big and many more. </p>
<p>For more information on these great deals, log on to <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasVIT3ljAhi9nhETRVVu5SxvegOiN8Y5R9EMT88NAJmYE_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89FNFsEkmP5ItJZZ-2F6yOSMMSirkRf-2BsgOX5wdltCZCJsPQTbiv-2FhAFuoZZm6mDi3z50Z6a3OR8YJTPhsO0s95OmzgAHuunm8-2FoMrB7pDM27ChAP-2Bf9XeZyzIWaY9oYmgHWNc3kAA2CXjvjCYqlw9x41A-3D-3D" rel="nofollow" target="_blank">https://www.lazada.com.my/birthday-sale/</a> </p>
<p><u>About Lazada's 6<sup>th</sup> Birthday Festival 2018 </u></p>
<p>Lazada celebrates its 6<sup>th</sup> Birthday Festival from the 25<sup>th</sup> - 27<sup>th</sup> of April with daily flash sales and discounts of up to 90% across various categories such as Fashion, Electronics, Baby Products, as well as Home and Lifestyle products. In conjunction with the celebration, the Lazada Birthday truck is also bringing special vouchers and exclusive discounts directly to consumers at 28 locations in the Klang Valley, <span class="xn-location">Ipoh</span> and Melaka. </p>
<p><u>About Lazada Group</u></p>
<p>Lazada Group operates Lazada, <span class="xn-location">Southeast Asia's</span> number one online shopping and selling destination, with presence in <span class="xn-location">Indonesia</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj0oJsb2Hhl1r7eDhL1R-2FslU-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89pzIvSl3qHLI1jQHKf0QoPRhfNAhT9eOzDw49Bx5aTarCbIrJa-2FhII0kxbveGypZLqZCm8Lhr2sGW7pBiCypgTI6TcXi-2F1yWusdqbx4AhBYU2mlPtTdF04gsB6WzWfjLWkVYsAP6QCx1xycK-2FR-2FSQuQ-3D-3D" rel="nofollow" target="_blank">http://www.lazada.co.id</a>), <span class="xn-location">Malaysia</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj8CTBzSkveoqapgXAWFPTDw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89EvXMBlICzLbjrolce-2BlGA9qYFxTI9bOhXgIphqQyycPsimAVXm79onB7Chn-2BfaVr25ocX9vc9jZWkPtqEy8ZZdyuU-2FdI9D7hoHZJh0A-2BN-2FEY578lGwloJ-2FFjYOWPizCJsKlgjkaI1cBuSZ18TbMxOg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.com.my</a>), <span class="xn-location">the Philippines</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj2glYTxJAHwcXgIuLk8OIDY-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89wSHbHypV9ui6Ai85j0SrAospXJ-2Bzv0wipfUwE6mSo-2BXkVHTT6yyPPYU8o4XEu5P5OdbUWZaGeTN6Pw43Hy1bzk-2BPGtaZoM8ukO8u2BsRj-2Fz7wVcfIlZ8eJnE-2B-2BfDvULm-2BxuKnHP3YoLMaWMG8Nn0Qg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.com.ph</a>), <span class="xn-location">Singapore</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjw0tZ1sLzdm73RFpjvJLBEk-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Ie6ms47FMTcuEMBUISTg0ukzZp2cgwxAP2Yy5sB-2Bx9vmhU8GX0jeC0SVGxvyXnrWljgM8tUq-2BWZ7tnghDZ-2F9NgBmgmOmIBkOUz9qBV3c4A9pEjlaxPiZNSquhOryQhXFv0TVJHFW1l-2BHwA99-2Fl50Bg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.sg</a>), <span class="xn-location">Thailand</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjz4-2FNL8fnPhTDmp6wLiyntU-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89z2go4MPsoYmUB61-2BRecmQudWNxppKi4IX1sYXA4yYldJOLLJchTTyvMyoP4cc44kHYsjIfxtoRP01AcOpRKv-2BdTHh7sl6yKhwkmeG2060-2F-2BWCNxtre7uBTut7Oxy-2FB8UhjJS274MTKs21nwuenf0hg-3D-3D" rel="nofollow" target="_blank">http://www.lazada.co.th</a>) and <span class="xn-location">Vietnam</span> (<a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj9b-2FG0qhPrnl0V-2Fm3rQymSI-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Nx53nl-2FjltQUIOh6QHiP8dl-2FVRNDkTCLTKJCfkdr-2Boxpb2y05y2ixfgkUkv1C0Hfp1NUpLxKQ4gGkzorihALahLuRk6QTHL3aWpl1kQIpZw-2BrQ7vVjDsSJ0abv-2F4OXtW3v4JRcSdnbA-2Brl9WUwj15g-3D-3D" rel="nofollow" target="_blank">http://www.lazada.vn</a>).</p>
<p>Launched in <span class="xn-chron">March 2012</span>, Lazada is pioneering e-commerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from customer electronics to household goods, toys, fashion and sports equipment.</p>
<p>Lazada offers brands and merchants a marketplace solution with simple and direct access to about 560 million customers in six countries through one retail channel.</p>
<p>Video - <a href="http://email.prnewswire.com/wf/click?upn=zySGXW1QLHU8t7wSbPI8iNFQeF-2FX2vk1-2FUAEstDwcju53EeMd-2B9N8o1JnDwCpw9Zq-2Fy-2Bi3iKcwOOP88d2fzTvj-2BCoJ9Yqsw9RDEp23xarl0-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89pBjMhxs59vA7tPWP6DgzcS0FmmDOIXdbpWW3-2BVi80m68a8c5sH3TrHULJHW2ekKimilt4SOpjEjBVTDQDeMXkPC1XtZlaaagECpkHnOaWH4WsZvLhNQXC2bmf7dpE1SIrbu1sEoyqMJAxXuRlJ2EHQ-3D-3D" rel="nofollow" target="_blank">https://cdn4.prnasia.com/002071/mnr/video/20180425LazadaGroup.mp4</a> <br>Photo - <a href="http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEUZjEZBnaZU-2Be4exEX1-2BQ4I2-2FpTggstGbYPTaaIaqu3eJtaCFFzrSQHKPRXbqfnXMw-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Q542Vwd-2BwoXLpWM8Ss-2BuSBgSiux93WeyNy1c9rIQy9vTR3yHVd4YlR2plKXkqMzeKwOBOzK4WBu1wBq7tXA3NnlWGeeg745Z6jCvmuNlkZp8cwbUgKxAbT1lxCPTUa3pe6KedRwPcHyQfoCPwQleSw-3D-3D" rel="nofollow" target="_blank">https://photos.prnasia.com/prnh/20180425/2114594-1</a> <br>Logo - <a href="http://email.prnewswire.com/wf/click?upn=atflpQwvF0lPfuGC1C-2FWAwHejbXukip-2B-2FKZ05I3p2typoNyaa1U54DYvmJJse3wdIuXwn4v5t9sMrxJwusnKSA-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89YlGtTUUtA5BQXZYLwnhx9O49TSzVSQgYRzgJlC0znulfSQ-2B2kwUJn-2BHAKiuMtvuvDetalppCqc7QNW9rn4FBNQMp8JASc4TMbmlPeNEf1JVfjXpn0oA2ke37rdqgKhkYOtfRLPK8wax7aLk7vBOwUQ-3D-3D" rel="nofollow" target="_blank">http://photos.prnasia.com/prnh/20160928/8521606183LOGO</a> </p>
<p>SOURCE Lazada Group</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="row" style="border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:0!important;padding-right:0!important;text-align:left;width:100%"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:none!important;width:100%"><img src="https://photos.prnasia.com/prnh/20180425/2114594-1" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">'Shakin' Deals at Lazada Malaysia</p><hr style="border:1px solid #8a8a8d;border-bottom:0"></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table>CONTACT: Lazada Malaysia, Nianci Phang, nianci.phang@lazada.com.my, +6016-232-2906; Text100 Malaysia, Vanessa Tan / Yen Leong, vanessa.tan@text100.com.my / yen.leong@text100.com.my, +603-2282-2152<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasVIT3ljAhi9nhETRVVu5Sxs-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75AJk7th4PiHPFUq9wSfctbYXtStt0IUJdMQNuYQdXJEJubdvMp8wjsbDdbqOcp8Rv2ZUDnkeCTkJZcQYLdzvgiuZ5viVGHLWjgkwlgyzBoYfN95cHZUXtO9LavkYgkw89Md70lPN6jXIDD-2Fi0pU-2BMVmkBU607foRBqL3nJkt4lWajTkfORbxdgn3dU3IACLOCFRxTCwePRVBzWOPfAHVt-2BRbcvOkSQ-2F7ESQPD85ejjBs7wHwRGUdtNOu2GP6-2FymQxdlC3vVcKDsNVeIpInM-2B3Qw-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>https://www.lazada.com.my</a></p><table class="spacer" 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