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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From DJI</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">April 05, 2018 12:00 PM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">DJI Updates Zenmuse X7 Camera With Support For Apple ProRes RAW</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="prntac"><i>Firmware Updates Deliver Improvements To Workflow and Image Quality</i></p>
<p><span class="xn-location">SHENZHEN, China</span>, <span class="xn-chron">April 5, 2018</span> /PRNewswire/ -- DJI, the world's leader in creative camera technology, has updated its Zenmuse X7 camera to support the new ProRes RAW standard from Apple. Enabled through firmware updates, the Zenmuse X7 also gains performance enhancements that deliver improved workflows and image quality. These new features increase the power and efficiency of the Zenmuse X7 and reinforce its role in professional filmmaking as the world's first Super35 digital camera designed for aerial cinematography. The firmware updates include:</p>
<ul type="disc">
<li><b>Apple ProRes RAW Support: </b>A free update for users with the RAW activation package for Inspire 2, ProRes RAW offers the quality and workflow advantages of RAW with the incredible performance of ProRes. </li>
<li><b>14-bit Recording: </b>Newly added 14-bit RAW recording mode enables the Zenmuse X7 to capture cleaner scenes with less noise, delivering smoother tones and color transitions while preserving significant detail in both shadows and highlights. </li>
<li><b>Faster and Lighter Workflow: </b>Enhanced data processing performance makes the Zenmuse X7 more nimble and capable with improvements to its file system and broader operating system compatibility. </li>
</ul>
<p>"We are thrilled that the Zenmuse X7 has become the first aerial camera to support Apple's new ProRes RAW standard," said <span class="xn-person">Paul Pan</span>, Senior Product Manager at DJI. "Paired with the workflow and imaging improvements announced today, the Zenmuse X7 camera and Inspire 2 drone continue to be an unmatched platform for the most demanding projects in aerial cinematography." </p>
<p><b>Apple ProRes RAW Support</b><br>ProRes RAW from Apple offers the quality and workflow advantages of RAW with the incredible performance of ProRes. Editors can import, edit and grade pristine footage with RAW data from the camera sensor, providing ultimate flexibility when adjusting highlights and shadows, without slowing down their editing workflow. With the RAW activation package, ProRes RAW files are recorded natively in the Inspire 2/Zenmuse X7 and can be transferred directly to Final Cut Pro X for post production. And ProRes RAW preserves image quality while maintaining smaller file sizes, allowing filmmakers to archive their footage with confidence.</p>
<p><b>14-Bit Recording <br></b>The new firmware allows filmmakers to record 14-bit CinemaDNG at <span class="xn-money">6K</span> 23.976 fps, capturing less noise, smoother color transitions and tones while preserving significant detail in both shadows and highlights. With an increase to bit depth recording per pixel that improves overall image quality, filmmakers can rely on the Zenmuse X7 as a significant tool on set, capable of delivering high quality footage even in difficult lighting situations.</p>
<p><b>Faster and Lighter Workflow<br></b>A lighter and more agile data processing system makes the Zenmuse X7 easier to implement into the set as a valuable tool. As resolution and duration of recording increases the overall file sizes created, the Zenmuse X7 data system has been adapted to manage and process this information more efficiently utilizing the exFAT file system. The newly added format allows larger recordings of up to 32GB to be saved in one single file, streamlining the workflow by eliminating the need to merge smaller files in post processing. The exFAT format not only improves data management but also offers a wider compatibility among macOS and Windows operating systems. </p>
<p><b>Availability<br></b>The first firmware update offers 14-bit CinemaDNG recording and will be available in late <span class="xn-chron">April 2018</span>. A second firmware update offering Apple ProRes RAW support and the newly added exFAT file system will be available in late <span class="xn-chron">May 2018</span>. Both firmware updates are free as a download through DJI Assistant 2 or the DJI Go 4 mobile app, while the 14-bit CinemaDNG and ProRes RAW capabilities are only available to those with a CinemaDNG license. For more information on all the new updates, please visit <a href="http://email.prnewswire.com/wf/click?upn=kG2Ql3krz9dUAXyM-2F-2BZPpF2tQTlv4b6oTrA3QJIdKZw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZGL5vCE-2BDUKpi5zpS0dWLUMuorS5NRlqrsAkBEt0wY2m-2Bdc6gyVXyByYqevhR1cQ8lvwfXoZAF2QjF8JzHy56AXGrqbEPcKVRZlinAubUpxNmjnx-2F-2Bl1jDKg7vDBJsqVTBxLW3E7XUJAS-2FwPBpsUL9w-3D-3D" rel="nofollow" target="_blank">http://bit.ly/I2Info</a>.</p>
<p><b>About DJI <br></b>DJI, the world's leader in civilian drones and aerial imaging technology, was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI's global operations currently span across the Americas, <span class="xn-location">Europe</span> and <span class="xn-location">Asia</span>, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, inspection, emergency response, agriculture, conservation and other industries.</p>
<p><b>For more information, visit our: <br></b>Website: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwAmY1hZO41nqZqf3I2wLq8-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZUGsHcVbIiZyK9N6Y3ZIYw4fmD8wH7gUhFaEH-2FHzHjMaK0Y-2FDeod5yX-2BsVlOH3Gv6Ls8ibaci174kO6GbLfRG2XJ9Nf4uceWx1YEWFf5bRkhwS3YxJaneXxT5ixZx5rJuYQTnPGLwHbtoxCMCF1WpOg-3D-3D" rel="nofollow" target="_blank">http://www.dji.com</a> <br>Online Store: <a href="http://email.prnewswire.com/wf/click?upn=A0pRQdbo3HI9Jjx3TT0BLMz7QPbmSDxqS-2FTJk0DkCmk-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZApVE8G1rnrD8p0LdhhDJtc9P-2F-2FDcAuRKigYm8wQbEc7fgIYAbYAMbf2DNMrEbyF9wNV0ftOEiM8Tsl1mKAFj5TuYXyfRrv84b8Zf7zEHpYup95tc-2BmJhcRk3odI2tU56Ayk9UF6N7yyXe2vDUByh-2Fg-3D-3D" rel="nofollow" target="_blank">store.dji.com/</a> <br>Facebook: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwWw1yYmZHq5ikILQ4rTFQd2ah-2F9LE63l38IIZerKgdF_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZp-2FtLpruJWmwC2xLwD5tcWj4Jq24GZBVAMmQCXmM3Bp3zFAfs2dPL4DaiRjLECRCr8BnlsarvW-2BA-2Bu9oDaIAFZ-2BDu4V722PwshYlSu7a7mQiabYBhHK1WxMzifEOv8l9BGmcVti7P6QOoIb0VwjV-2FNA-3D-3D" rel="nofollow" target="_blank">http://www.facebook.com/DJI</a> <br>Instagram: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj5Eua5HPH-2BnWQKJCYDSUIeY-2FqdC5kU-2BHBAVno8pZGw6k_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZqcSo9HBfUumpOAFjNmhZNPMMTu4qqIoBow-2Bi8hLafVhmGng7ApZxZ-2Fwojulc6HDFhfL83SCPJd0w1GHm5lB7s3-2FFWHdKYl-2Foek305QMSCP7OZTqxAntxgqcPbTE3MBUoEb679KKVydiHJHTvyLpMZw-3D-3D" rel="nofollow" target="_blank">http://www.instagram.com/DJIGlobal</a> <br>Twitter: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjyjdBeo4pgU0pB-2BDHgiH2XrqgTzPcffwR2Lr2m1Z6MYo_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZUFCTlOvWvZ9kO3gbUwf-2FYLjS3bRzE764XzmVQA9JJD59JP5huykvJvLu8kcQzxTFVn-2BH5XBsMFqezgw-2BlZVraKuvp8iDZTyXMq5UTVb5S2rqkM8XH76YslN3X893RmAwEfZHtqOHt4oFZuHtHRsNJA-3D-3D" rel="nofollow" target="_blank">http://www.twitter.com/DJIGlobal</a> <br>LinkedIn: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj7owuiGA3E3Pj6GpdgAhBSDdCqw14h8GI5lx-2Fkt7Uf-2FF_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZVVI-2FeUgiIt63xhSZP9p6LK1kdZUOJ6VeNK-2FD0vpKdkoOerMbwJb61Ub-2FFELBYA1sw-2FXh7-2F4pzHG-2FwybHTu5IRBsJ5nND2GXaKNpr-2FkWnb-2F5axD4dkicYzXKJ5dN46A2n9Tkda4rRA7q1NTSBF-2Bm2yQ-3D-3D" rel="nofollow" target="_blank">http://www.linkedin.com/company/dji</a> <br>Subscribe to our YouTube Channel: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj9ET1jsc4M2GlSLK99rtMj6YVdUeoUS00IHAxIzZwxsJ_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZ3HVM7sB6dU5RKBv7DdN-2BHWXSO8eBRyDsWaXIJTzbkxDmOguWWm-2BrpYbUPyUR6xchdyyroOqb2mDWX5o8S8CTePhFG5ZXg7sW-2BnhxMq1LdPBH5JLFl4TKlKlaMDnZMB3rY2kQue21UY29z5jwaUz5EA-3D-3D" rel="nofollow" target="_blank">http://www.youtube.com/DJI</a></p>
<p>SOURCE DJI</p>CONTACT: Michael Oldenburg, Senior Communication Manager, North America - Michael.Oldenburg@dji.com<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6KMR1-2F-2FJFwioAOvvYp7MdQ-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZt-2FwA75lOfEcFZdrezDF-2FH1oLieq5YfyPo-2Bz9fpuFDQwLuAK3yxPX9Mj4mJsBvBQ37nFPdmZU6BSPuYqiaglsjDeTDkrXj8ifoRtO7tZ6TBPHMY8YS4zPSa-2BbCOTBWcrZbs9YApDWp-2FrLJ-2F-2BfrhwZLg-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.dji.com</a></p><table class="spacer" 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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From DJI</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">April 05, 2018 12:00 PM EST </span></h5></th><th class="expander" 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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">DJI Updates Zenmuse X7 Camera With Support For Apple ProRes RAW</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="prntac"><i>Firmware Updates Deliver Improvements To Workflow and Image Quality</i></p>
<p><span class="xn-location">SHENZHEN, China</span>, <span class="xn-chron">April 5, 2018</span> /PRNewswire/ -- DJI, the world's leader in creative camera technology, has updated its Zenmuse X7 camera to support the new ProRes RAW standard from Apple. Enabled through firmware updates, the Zenmuse X7 also gains performance enhancements that deliver improved workflows and image quality. These new features increase the power and efficiency of the Zenmuse X7 and reinforce its role in professional filmmaking as the world's first Super35 digital camera designed for aerial cinematography. The firmware updates include:</p>
<ul type="disc">
<li><b>Apple ProRes RAW Support: </b>A free update for users with the RAW activation package for Inspire 2, ProRes RAW offers the quality and workflow advantages of RAW with the incredible performance of ProRes. </li>
<li><b>14-bit Recording: </b>Newly added 14-bit RAW recording mode enables the Zenmuse X7 to capture cleaner scenes with less noise, delivering smoother tones and color transitions while preserving significant detail in both shadows and highlights. </li>
<li><b>Faster and Lighter Workflow: </b>Enhanced data processing performance makes the Zenmuse X7 more nimble and capable with improvements to its file system and broader operating system compatibility. </li>
</ul>
<p>"We are thrilled that the Zenmuse X7 has become the first aerial camera to support Apple's new ProRes RAW standard," said <span class="xn-person">Paul Pan</span>, Senior Product Manager at DJI. "Paired with the workflow and imaging improvements announced today, the Zenmuse X7 camera and Inspire 2 drone continue to be an unmatched platform for the most demanding projects in aerial cinematography." </p>
<p><b>Apple ProRes RAW Support</b><br>ProRes RAW from Apple offers the quality and workflow advantages of RAW with the incredible performance of ProRes. Editors can import, edit and grade pristine footage with RAW data from the camera sensor, providing ultimate flexibility when adjusting highlights and shadows, without slowing down their editing workflow. With the RAW activation package, ProRes RAW files are recorded natively in the Inspire 2/Zenmuse X7 and can be transferred directly to Final Cut Pro X for post production. And ProRes RAW preserves image quality while maintaining smaller file sizes, allowing filmmakers to archive their footage with confidence.</p>
<p><b>14-Bit Recording <br></b>The new firmware allows filmmakers to record 14-bit CinemaDNG at <span class="xn-money">6K</span> 23.976 fps, capturing less noise, smoother color transitions and tones while preserving significant detail in both shadows and highlights. With an increase to bit depth recording per pixel that improves overall image quality, filmmakers can rely on the Zenmuse X7 as a significant tool on set, capable of delivering high quality footage even in difficult lighting situations.</p>
<p><b>Faster and Lighter Workflow<br></b>A lighter and more agile data processing system makes the Zenmuse X7 easier to implement into the set as a valuable tool. As resolution and duration of recording increases the overall file sizes created, the Zenmuse X7 data system has been adapted to manage and process this information more efficiently utilizing the exFAT file system. The newly added format allows larger recordings of up to 32GB to be saved in one single file, streamlining the workflow by eliminating the need to merge smaller files in post processing. The exFAT format not only improves data management but also offers a wider compatibility among macOS and Windows operating systems. </p>
<p><b>Availability<br></b>The first firmware update offers 14-bit CinemaDNG recording and will be available in late <span class="xn-chron">April 2018</span>. A second firmware update offering Apple ProRes RAW support and the newly added exFAT file system will be available in late <span class="xn-chron">May 2018</span>. Both firmware updates are free as a download through DJI Assistant 2 or the DJI Go 4 mobile app, while the 14-bit CinemaDNG and ProRes RAW capabilities are only available to those with a CinemaDNG license. For more information on all the new updates, please visit <a href="http://email.prnewswire.com/wf/click?upn=kG2Ql3krz9dUAXyM-2F-2BZPpF2tQTlv4b6oTrA3QJIdKZw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZGL5vCE-2BDUKpi5zpS0dWLUMuorS5NRlqrsAkBEt0wY2m-2Bdc6gyVXyByYqevhR1cQ8lvwfXoZAF2QjF8JzHy56AXGrqbEPcKVRZlinAubUpxNmjnx-2F-2Bl1jDKg7vDBJsqVTBxLW3E7XUJAS-2FwPBpsUL9w-3D-3D" rel="nofollow" target="_blank">http://bit.ly/I2Info</a>.</p>
<p><b>About DJI <br></b>DJI, the world's leader in civilian drones and aerial imaging technology, was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI's global operations currently span across the Americas, <span class="xn-location">Europe</span> and <span class="xn-location">Asia</span>, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, inspection, emergency response, agriculture, conservation and other industries.</p>
<p><b>For more information, visit our: <br></b>Website: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwAmY1hZO41nqZqf3I2wLq8-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZUGsHcVbIiZyK9N6Y3ZIYw4fmD8wH7gUhFaEH-2FHzHjMaK0Y-2FDeod5yX-2BsVlOH3Gv6Ls8ibaci174kO6GbLfRG2XJ9Nf4uceWx1YEWFf5bRkhwS3YxJaneXxT5ixZx5rJuYQTnPGLwHbtoxCMCF1WpOg-3D-3D" rel="nofollow" target="_blank">http://www.dji.com</a> <br>Online Store: <a href="http://email.prnewswire.com/wf/click?upn=A0pRQdbo3HI9Jjx3TT0BLMz7QPbmSDxqS-2FTJk0DkCmk-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZApVE8G1rnrD8p0LdhhDJtc9P-2F-2FDcAuRKigYm8wQbEc7fgIYAbYAMbf2DNMrEbyF9wNV0ftOEiM8Tsl1mKAFj5TuYXyfRrv84b8Zf7zEHpYup95tc-2BmJhcRk3odI2tU56Ayk9UF6N7yyXe2vDUByh-2Fg-3D-3D" rel="nofollow" target="_blank">store.dji.com/</a> <br>Facebook: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwWw1yYmZHq5ikILQ4rTFQd2ah-2F9LE63l38IIZerKgdF_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZp-2FtLpruJWmwC2xLwD5tcWj4Jq24GZBVAMmQCXmM3Bp3zFAfs2dPL4DaiRjLECRCr8BnlsarvW-2BA-2Bu9oDaIAFZ-2BDu4V722PwshYlSu7a7mQiabYBhHK1WxMzifEOv8l9BGmcVti7P6QOoIb0VwjV-2FNA-3D-3D" rel="nofollow" target="_blank">http://www.facebook.com/DJI</a> <br>Instagram: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj5Eua5HPH-2BnWQKJCYDSUIeY-2FqdC5kU-2BHBAVno8pZGw6k_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZqcSo9HBfUumpOAFjNmhZNPMMTu4qqIoBow-2Bi8hLafVhmGng7ApZxZ-2Fwojulc6HDFhfL83SCPJd0w1GHm5lB7s3-2FFWHdKYl-2Foek305QMSCP7OZTqxAntxgqcPbTE3MBUoEb679KKVydiHJHTvyLpMZw-3D-3D" rel="nofollow" target="_blank">http://www.instagram.com/DJIGlobal</a> <br>Twitter: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjyjdBeo4pgU0pB-2BDHgiH2XrqgTzPcffwR2Lr2m1Z6MYo_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZUFCTlOvWvZ9kO3gbUwf-2FYLjS3bRzE764XzmVQA9JJD59JP5huykvJvLu8kcQzxTFVn-2BH5XBsMFqezgw-2BlZVraKuvp8iDZTyXMq5UTVb5S2rqkM8XH76YslN3X893RmAwEfZHtqOHt4oFZuHtHRsNJA-3D-3D" rel="nofollow" target="_blank">http://www.twitter.com/DJIGlobal</a> <br>LinkedIn: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj7owuiGA3E3Pj6GpdgAhBSDdCqw14h8GI5lx-2Fkt7Uf-2FF_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZVVI-2FeUgiIt63xhSZP9p6LK1kdZUOJ6VeNK-2FD0vpKdkoOerMbwJb61Ub-2FFELBYA1sw-2FXh7-2F4pzHG-2FwybHTu5IRBsJ5nND2GXaKNpr-2FkWnb-2F5axD4dkicYzXKJ5dN46A2n9Tkda4rRA7q1NTSBF-2Bm2yQ-3D-3D" rel="nofollow" target="_blank">http://www.linkedin.com/company/dji</a> <br>Subscribe to our YouTube Channel: <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj9ET1jsc4M2GlSLK99rtMj6YVdUeoUS00IHAxIzZwxsJ_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZ3HVM7sB6dU5RKBv7DdN-2BHWXSO8eBRyDsWaXIJTzbkxDmOguWWm-2BrpYbUPyUR6xchdyyroOqb2mDWX5o8S8CTePhFG5ZXg7sW-2BnhxMq1LdPBH5JLFl4TKlKlaMDnZMB3rY2kQue21UY29z5jwaUz5EA-3D-3D" rel="nofollow" target="_blank">http://www.youtube.com/DJI</a></p>
<p>SOURCE DJI</p>CONTACT: Michael Oldenburg, Senior Communication Manager, North America - Michael.Oldenburg@dji.com<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj6KMR1-2F-2FJFwioAOvvYp7MdQ-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75fKeS7dnPXBZ-2Bpe3zBqMLtsyJ-2BljSLjGKdKoHAu2q8EFqNKz7Q1m3Lf-2FTviGKFErV7BGDDEyX5hNuxztY2NJESXhNAsktxyqrQhQdZ4iqQg2PBIJYzdtPRc1XaN70aLeZt-2FwA75lOfEcFZdrezDF-2FH1oLieq5YfyPo-2Bz9fpuFDQwLuAK3yxPX9Mj4mJsBvBQ37nFPdmZU6BSPuYqiaglsjDeTDkrXj8ifoRtO7tZ6TBPHMY8YS4zPSa-2BbCOTBWcrZbs9YApDWp-2FrLJ-2F-2BfrhwZLg-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.dji.com</a></p><table class="spacer" 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