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Apple is very smart with its iPod tactics. It has partnered with car makers to install iPod connections in cars. This will ensure that the iPod remains firmly seated in the market. Apple could also do well with licensing its connections out.
Apple is very smart with its iPod tactics. It has partnered with car makers to install iPod connections in cars. This will ensure that the iPod remains firmly seated in the market. Apple could also do well with licensing its connections out.
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More than 70 percent of 2007-model cars in the United States will offer a way to link up the iPod with car stereos under the agreements, Apple said. GM will offer iPod connections on all 56 of its models, representing millions of cars and trucks, Apple said. Mazda's global 2007 lineup of cars and sports utility vehicles will offer an iPod feature as well. The iPod car feature will allow drivers to charge the digital music player and store it in a glove compartment as they listen to its songs. It will also allow listeners to use car stereo controls to select music on the iPod device.